The b.reathe Performance Lab™
A private, data-led performance system for CEOs who can’t afford to burn out.
The b.reathe Performance Lab™ is a calm, clinical partnership where we use biometric data, nervous-system architecture and identity science to rebuild your capacity from the inside out, without sacrificing your business, your family or your future.
Who the Lab Is For
High-pressure founders and CEOs who need their edge back without burning out.
The Performance Lab is designed for leaders who:
- Lead £1M–£20M+ companies with constant responsibility.
- Operate at a high level while quietly burning out underneath.
- Want data, precision and privacy more than hype or motivation.
- Are ready to change how they live and lead, not just how they work.
This is not a productivity sprint or a motivational programme. It’s a structured, data-led rebuild of the system you lead from.
If you’re looking for short-term hacks, generic mindset work or “more hustle”, this isn’t the right fit. If you’re ready to rebuild your baseline so your business, health and relationships can all scale together, it is.
Your Paths Into the Lab
All Lab formats are application-only and built around your real data, responsibilities and constraints. We work quietly in the background of your life and leadership, not on top of it.
90-Day Reset
For reactive burnout and acute pressure. A 90-day reset to stabilise your nervous system, sleep and performance so you stop leaking capacity.
For founders who need immediate stability and a clear performance baseline.
6-Month Transformation
For deep identity and behavioural re-patterning. Six months to change how you operate under load, not just how you feel on good days.
Ideal if you want your default response to pressure to change, not just your recovery.
12-Month Identity Rebuild
For founders who want a complete reconstruction of how they live, lead and recover, with enough time for the new patterns to become permanent.
Built for leaders who are redesigning the next decade of their life, not just the next quarter.
Inside the Lab
We don’t optimise you. We rebuild you.
- WHOOP recovery, HRV and strain analysis.
- Continuous glucose monitoring and crash mapping.
- Sleep and circadian rhythm architecture.
- Stress signature and nervous-system profiling.
- Identity and leadership mapping.
- Behavioural and habit redesign based on real data.
- Emotional bandwidth and resilience building.
- Quarterly performance and physiology reports (12-month).
Devices & Data
We use WHOOP and continuous glucose data where appropriate, but the Lab is not built around gadgets. The technology simply gives us clearer signals so we can rebuild your habits, identity and leadership from solid ground.
The outcome is not “more productivity.” It’s a regulated, reliable system you can lead from.
How the Performance Lab Works
Baseline & Diagnostics
We start with The Baseline Test, followed by a private diagnostic session. We map your sleep, energy, stress patterns, identity load and leadership landscape.
Data-Led Rebuild
Using WHOOP, glucose and nervous-system data, we design a personalised structure for sleep, recovery, movement, nutrition and leadership rhythms – built to fit your actual life.
Integration Under Pressure
We recalibrate in real time as deals, launches and pressure cycles hit. You learn to perform from a regulated baseline instead of running on spikes and crashes.
What Changes When You Enter the Lab
- Sleep becomes predictable instead of reactive.
- Energy stabilises across the day instead of crashing at 3pm.
- Your decision-making clears as your nervous system calms.
- Pressure spikes stop turning into spirals.
- Your leadership feels grounded and present, not brittle.
- Your family gets more of you, not just what’s left of you.
- Your business can scale without your physiology collapsing underneath it.
Apply to the b.reathe Performance Lab™
Start with a clear baseline. From there, we’ll decide – together – whether a 90-day, 6-month or 12-month build is right for you.
The Lab is application-only. We make a private, data-led decision about whether this is the right move for you.
Questions Before You Apply
How much time does this require?
Most founders spend 60–90 minutes per week on Lab work – including calls, reviews and small adjustments. The focus is on changing how you structure what you already do, not adding endless tasks.
Do I have to use WHOOP or glucose monitors?
Devices are recommended but not mandatory. If we use WHOOP and glucose data, it’s to sharpen the signals – not to turn you into a full-time biohacker.
How private is this?
All work is confidential. The Lab is built for founders who don’t want their personal load becoming public content. Joining in with b.reathe Together is optional and is attached to this offer.
Is this the right level for me?
If you’re leading people, carrying financial responsibility and quietly burning out under the surface, the Lab is likely appropriate. We’ll confirm that together on your call before we move ahead.
Book a Private Lab Call
If you already know you want to explore the Lab, you can book a private call below. We’ll review your current load, your baseline and whether a 90-day, 6-month or 12-month build makes sense.